Official: new operational and commercial director

OTHER Kenneth Bornauw will strengthen Anderlecht's management and will function as COO / CCO of the commercial and operational department of the club. He will also lead the sales and marketing departments of the club. Bornauw is the father of former player Sebastiaan Bornauw.


Bornauw can provide the necessary letters of nobility. The last three years, he was COO of Microsoft Belgium and Luxembourg. "I am more than ever convinced of the potential of the club and of the strategic direction we are taking into the future," said Bornauw.

CEO Peter Verbeke said that it is important to continue to invest in the commercial and operational framework of the club and that Bornauw will be able to lead these teams because of his experience.