Joma: "We will convice the fans"

INTERVIEWS It was a big surprise: Adidas is replaced by the relatively unknown Joma. At the Spanish sports and shoe manufacturer, there are assured. "We are going to try to convince the fans of our strength." Joma also dresses the Italian Sampdoria. Their shirt was voted the best of the Serie A last season.


The fans are not really convinced, the criticism of social media is enormous, although there are also supporters who are pro. At Joma they do not worry too much and they are confident that they will convince the people who are against it of the quality of their brand.

"We will do everything to convince the supporters of our strengths," says Erwin Palmers, boss of Joma Belgium. "We offer quality, even though we may not have the same image as the big brands.The deal with Anderlecht is very important for us here in Belgium and also internationally. We have been very busy with this, sometimes resulting in night work. The decisive phone call also caused a lot of joy and pride. "

At RSC Anderlecht, these criticisms did arrive, but Joma's proposal was an undeniable bid. "We knew there was a lot of criticism", says Luc Devroe. "This is - I think - the most expensive deal ever made in Belgium with a sports brand. Joma came up with a gigantic better proposal, and then you have to look at that and consider it."