Adidas: "Our purple heart is bleeding"

OTHER After 43 years Anderlecht say goodbye to Adidas as a clothing sponsor. This announcement is a shock at the German sports brand. "Our purple heart bleeds", says marketing director Frans Basters in Het Nieuwsblad. "We wanted to extend the cooperation, but the club refused."


"For many years we had a strong bond with the fans, but also with Roger Vanden Stock, Michel Verschueren, Herman Van Holsbeeck, Jo Van Biesbroeck and other people in the club, we also met Coucke, yes, we have to accept this decision and remember the beautiful things. "

From next season, the Spanish brand Joma is the clothing sponsor of Anderlecht. Joma also dresses KV Ostend and the boss of their Belgian department is one of the best friends of Luc Devroe. Here and there it sounds that Marc Coucke wants more sponsors on the jersey.