OTHER Anderlecht already had an official Facebook, Twitter and Instagram account, but as of today there is also an official Snapchat account. "We noticed that Snapchat is more and more popular amongst our younger fans, that is the reason why we added it to our social media platform"; explained communication manager David Steegen.
"We are often investigating how we can communicate best with our fans. Our media platform is very popular amongst our fans. Our Facebook page has 850,000 likes. The purpose of Snapchat is that our players will give an insight in our team to the fans. We want to involve the fans in our day-to-day business.
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